Piyush Goyal inaugurates e-SANTA, an electronic marketplace for aqua farmers
e-SANTA is an electronic marketplace providing a platform to connect aqua farmers and buyers.
e-SANTA will raise income, lifestyle, self-reliance, quality levels, traceability, and provide new options for aqua farmers.
The platform will change the traditional way of carrying out business from a word of mouth basis to become more formalised & legally binding.
e-SANTA will act as an alternative marketing tool between farmers & buyers by eliminating middlemen.
The platform is available in many languages which will help the local population.
The term e-SANTA stands for Electronic Solution for Augmenting NaCSA farmers’ Trade in Aquaculture. National Centre for Sustainable Aquaculture (NaCSA) is an extension arm of Marine Products Export Development Authority.
e-SANTA will ‘RAISE’ the lives & income of farmers by: